Digital Marketing Acronyms and Abbreviations Demystified

Digital Marketing Fundamentals and Terms every Marketer, Marketing Analyst and Digital Analyst, Web Analyst should know

Note: This course currently only contains Acronyms and Abbreviations starting with alphabet A through S. More content will be added in next few weeks.

Marketing is full of abbreviations such CPC, CPM, CTR, HIPPO, AOV, EPC and many more. It gets confusing even for an experienced marketer to keep track of these terms.

In this course I am going to list various digital marketing abbreviations that every marketer or people who want to understand marketing terms should know.

This course will teach you these terms and serve as your dictionary and reference guide for years to come.

As digital marketing evolves there will be new terms added. My goal is make this course the one that will be your guide for years to come.

If you are a seasoned marketer you might not find a lot of value but if you are new to marketing this course will demystify various abbreviation.


Your Instructor


Anil Batra
Anil Batra

Anil is a seasoned Digital Marketing and Analytics professional with 15 years of experience. He has worked with companies ranging from Fortune 50 to startups and has helped them improve marketing results. His customers include Microsoft, SmartMoney, ESPN, T-Mobile, Hoovers, RealNetworks, Starbucks, and TheStreet. He holds a B. Tech in Electronics and Communication Engineering from India and an MBA from University of Washington, Seattle.

Anil has taught and trained several Marketing and Analytics folks in past nine years of teaching at UBC, University of Washington and Bellevue College, and speaking engagements at various conferences as well as his blog. He teaches Digital Marketing, Digital Analytics, Google Analytics, Tableau and Social Media courses. He also served on the Board of Digital Analytics Association (DAA) and was instrumental in starting the DAA Symposiums.

Anil is the founder of Global Analytics Academy.



Course Curriculum


  Introduction
Available in days
days after you enroll
  Acronyms and Abbreviations ordered Alphabetically
Available in days
days after you enroll

Frequently Asked Questions


When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

This course is closed for enrollment.