Note: This course currently only contains Acronyms and Abbreviations starting with alphabet A through S. More content will be added in next few weeks.
Marketing is full of abbreviations such CPC, CPM, CTR, HIPPO, AOV, EPC and many more. It gets confusing even for an experienced marketer to keep track of these terms.
In this course I am going to list various digital marketing abbreviations that every marketer or people who want to understand marketing terms should know.
This course will teach you these terms and serve as your dictionary and reference guide for years to come.
As digital marketing evolves there will be new terms added. My goal is make this course the one that will be your guide for years to come.
If you are a seasoned marketer you might not find a lot of value but if you are new to marketing this course will demystify various abbreviation.
Anil is a seasoned Digital Marketing and Analytics professional with 15 years of experience. He has worked with companies ranging from Fortune 50 to startups and has helped them improve marketing results. His customers include Microsoft, SmartMoney, ESPN, T-Mobile, Hoovers, RealNetworks, Starbucks, and TheStreet. He holds a B. Tech in Electronics and Communication Engineering from India and an MBA from University of Washington, Seattle.
Anil has taught and trained several Marketing and Analytics folks in past nine years of teaching at UBC, University of Washington and Bellevue College, and speaking engagements at various conferences as well as his blog. He teaches Digital Marketing, Digital Analytics, Google Analytics, Tableau and Social Media courses. He also served on the Board of Digital Analytics Association (DAA) and was instrumental in starting the DAA Symposiums.
Anil is the founder of Global Analytics Academy.