Google Tag Manager (GTM) Online Training Course - From Zero to Hero
Everything you need to learn about managing digital marketing and analytics tags by Google Tag Manager
This course is a Best Seller on Udemy. You can enroll here or buy directly from Udemy. This course will guide you step by step so that you can learn ins and outs of Google Tag Manager and start using it with confidence.
You tell me which tag your are trying to deploy and I will add to this course</b>. This course will continue to evolve based on your needs.
In this course you will learn
- Fundamentals of Tag Manger (Applies to any tag manager)
- Signing up for Google Tag Manager
- Details of Google Tag Manager Interface
- How to setup Google Tag Manager for Google Analytics and track page views
- How to setup external link tracking as Events in Google Analytics via Google Tag Manager
- How to setup Button click tracking in Google Analytics
- Deploy GTM in Wodpress
- Use Data Layer in Google Tag Manager
- Facebook Conversion and Re-targeting Pixel
- Facebook event tracking
- Watch this description for more examples coming soon.
- I am available to help if you do get stuck. So go ahead and signup and I will see you in the course.
New tracking examples added based on student demand - if something is not covered, let me know and I will show you how to do it in Google Tag Manager.
What are student of this course saying
Why you should learn from me?
I have been in Digital Marketing and Analytics for over 15 years. I have trained people from diverse backgrounds and have converted them into high performing Digital Marketers and Analysts. I understand both the technology and marketing side of business. I have dealt with many analytics technologies way before Google Tag manager existed and know the inner working of Digital Analytics.
In addition, I have developed various course and taught students from all over the world. I am online instructor for University of British Columbia (Canada), University of Washington (USA), Bellevue College (USA) and Digital Analytics Association.
Anil is a seasoned Digital Marketing and Analytics professional with 15 years of experience. He has worked with companies ranging from Fortune 50 to startups and has helped them improve marketing results. His customers include Microsoft, SmartMoney, ESPN, T-Mobile, Hoovers, RealNetworks, Starbucks, and TheStreet. He holds a B. Tech in Electronics and Communication Engineering from India and an MBA from University of Washington, Seattle.
Anil has taught and trained several Marketing and Analytics folks in past nine years of teaching at UBC, University of Washington and Bellevue College, and speaking engagements at various conferences as well as his blog. He teaches Digital Marketing, Digital Analytics, Google Analytics, Tableau and Social Media courses. He also served on the Board of Digital Analytics Association (DAA) and was instrumental in starting the DAA Symposiums.
Anil is the founder of Global Analytics Academy.
StartImplementing Google Analytics Tags (11:16)
StartTracking External Link clicks in Google Analytics via GTM (9:22)
StartTrack button clicks in Google Analytics (5:28)
StartTracking downloads as virtual page views in Google Analytics. (5:12)
StartUsing Data Layer with Google Tag Manager (8:50)
StartDynamic data addition in Data Layer and using custom event in GTM (10:12)
StartUsing Custom HTML tag and Data Layer to track Contact Form 7 (WordPress plugin) (11:44)
StartInstalling Facebook Pixel with Google Tag Manager (6:32)
StartFacebook Pixel Event Tracking (10:19)
StartMore to come (0:54)