Website & Landing Page Personalization with Google Optimize
Create Personalized Websites and Landing Pages for Better User Experience and Higher Conversions
Anil is a seasoned Digital Marketing and Analytics professional with 15 years of experience. He has worked with companies ranging from Fortune 50 to startups and has helped them improve marketing results. His customers include Microsoft, SmartMoney, ESPN, T-Mobile, Hoovers, RealNetworks, Starbucks, and TheStreet. He holds a B. Tech in Electronics and Communication Engineering from India and an MBA from University of Washington, Seattle.
Anil has taught and trained several Marketing and Analytics folks in past nine years of teaching at UBC, University of Washington and Bellevue College, and speaking engagements at various conferences as well as his blog. He teaches Digital Marketing, Digital Analytics, Google Analytics, Tableau and Social Media courses. He also served on the Board of Digital Analytics Association (DAA) and was instrumental in starting the DAA Symposiums.
Anil is the founder of Global Analytics Academy.
StartPersonalize Website or Landing Page based on Technology Used by Visitors (11:26)
StartCombining Multiple Targeting Conditions for Better Personalization (7:24)
StartCustomize Experience for New Visitors to drive customer acquisition and sales (8:29)
StartPersonalize Landing Pages for visitors coming from a specific Website or Page (6:27)