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A/B Testing and Experimentation for Websites and Marketing
Introduction
Introduction (2:56)
A/B Testing and related terms and definitions
What is A/B testing (3:52)
Why Random selection? (2:33)
What is A/A Test? (2:16)
How much traffic do you need? (7:21)
A/B testing Ideas (10:39)
A/B Testing Process
A/B Testing Process Overview (3:31)
Finding Opportunities (3:54)
What are Goals and Metrics? (2:14)
Hypothesis and Opportunity Prioritization (6:10)
Run and Analyze A/B Test (7:07)
Google Optimize
Setting up Google Optimize (6:16)
Running A/B testing in Google Optimize (6:23)
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A/B Testing Process Overview
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